Joe Cademartori Verified Account

Founder & Legal Advisor at 8-Bridges Law
  • San Francisco, CA, USA, California , USA
  • About Joe


    A skilled and versatile lawyer with significant experience across a range of technology sectors. Proven track record of structuring and negotiating deals to facilitate successful business outcomes while strategically balancing legal and business risks. Leverage legal expertise to help businesses navigate the ever-evolving landscape of data privacy, consumer protection, and intellectual property laws. A collaborative team member with an ingrained “no job is too big or small” mindset. Passionat... Read more

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    Professional Experience


    8-Bridges Law

    Founder 2023 - Present

    Represent technology companies in commercial transactions and legal advisory matters.  Advise on strategic partnerships, SaaS master services agreements, technology transactions, complex data licensing, terms of service, product development, intellectual property laws, and data privacy regulations.


    8-Bridges Law, Founder September 2022 - Present

    Represent growth companies in commercial transactions and advisory matters.

    Roku Inc.

    Associate General Counsel, Business & Legal Affairs September 2020 - December 2022

    • Spearheaded negotiating a broad spectrum of agreements relating to Roku’s streaming TV advertising platform and channel publisher ecosystem, including strategic agreements for Roku’s acquisition of Nielsen’s Advanced Video Advertising business. • Advised various teams on product features, data privacy regulations, and consumer protection law.

    Roku

    Director & Associate General Counsel, Business & Legal Affairs September 2020 - December 2022

    Spearheaded negotiating a broad spectrum of agreements relating to Roku's streaming TV
    advertising platform and channel publisher ecosystem, including strategic agreements for Roku's acquisition of Nielsen's Advanced Video Advertising business.
    • Advised various teams on product features, data privacy regulations, and consumer protections.

    DocuSign

    Associate General Counsel March 2018 - September 2020

    • Directed the legal support function for DocuSign’s business development organization and a contracts negotiation team. • Our team closed SaaS platform, alliance, systems integrator, and channel partner deals synchronous with the rapid expansion and speed of DocuSign’s business.

    DocuSign

    Associate General Counsel March 2018 - September 2020

    • Directed the legal support function for DocuSign's business development organization and a contracts negotiation team.
    • Our team closed SaaS platform, alliance, systems integrator, and channel partner deals synchronous with the rapid expansion and speed of DocuSign's business.

    Unity

    Senior Counsel November 2015 - March 2018

    • Oversaw legal support for Unity’s mobile and AR/VR advertising, monetization services, and player engagement solutions businesses, leading on strategic partnerships with top-tier game publishers, DSPs, and Google. • Counseled worldwide product teams on “privacy by design” solutions, product features, and intellectual property.

    Unity Technologies

    Senior Counsel November 2015 - March 2018

    Oversaw legal support for Unity's mobile and AR/VR advertising, monetization services, and player engagement solutions businesses, leading on strategic partnerships with top-tier game publishers,
    advertisers, DSPs, and Google.
    • Counseled worldwide product teams on "privacy by design" solutions, product features, intellectual property, and contract dispute resolution.

    Electronic Arts (EA)

    Senior Counsel May 2008 - October 2015

    • Provided pivotal legal support to flagship game development studios, the EA Partners AAA co-publishing business, and EA Mobile publishing.• Structured complex agreements related to game publishing, game development, marketing initiatives, talent, technology, linear content, and entertainment IP licensing. • Guided various teams in connection with video game development, consumer marketing, intellectual property, data privacy, and contract dispute resolution.

    Electronic Arts

    Senior Counsel May 2008 - October 2015

    Provided pivotal legal support to flagship game development studios, the EA Partners "AAA" copublishing business, and EA Mobile publishing.
    • Structured complex agreements related to game publishing, game development, marketing initiatives, talent, technology, linear content, and entertainment IP licensing.
    • Guided various teams in connection with video game development, consumer marketing, intellectual property, data privacy, and contract dispute resolution.

    Eidos (acquired by Square Enix)

    Vice President, Legal & Business Affairs September 2007 - May 2008

    Managed legal and business affairs for North America and Japan, covering commercial transactions, the Crystal Dynamics studio (Tomb Raider), retail sales, and marketing.

    Eidos

    Vice President, Legal & Business Affairs September 2007 - May 2008

    Managed legal and business affairs for North America and Japan, covering commercial transactions,
    the Crystal Dynamics studio (Tomb Raider), retail sales, and marketing.

    Electronic Arts (EA)

    Legal Counsel November 2005 - September 2007

    Lawyer to EA Strategic Sales—monetizing EA video game IP outside of normal sales channels—and EA’s North American sales and trade marketing org, closing agreements related to game development, retail sales, merchandise, marketing, in-game advertising, and technology licensing.

    Electronic Arts

    Legal Counsel November 2005 - September 2007

    Lawyer to EA Strategic Sales--monetizing EA video game IP outside of normal sales channels--and EA's North American sales and trade marketing org, closing agreements related to game development, retail sales, merchandise, marketing, in-game advertising, and technology licensing.

    EPRI

    Corporate Counsel September 2004 - November 2005

    Counsel to Nuclear Sector Division— largest division by revenue—and the EPRI Solutions consulting business. Responsible for software licensing, joint research agreements, and complex services agreements.

    Electric Power Research Institute (EPRI)

    Corporate Counsel September 2004 - November 2005

    Counsel to Nuclear Sector Division-- largest division by revenue--and the EPRI Solutions consulting business and responsible for software licensing, joint research agreements, and complex services agreements.

    Stradling Yocca Carlson & Rauth

    Associate December 2001 - August 2004

    Negotiated complex agreements and drafted securities law-related documentation for public and private tax-exempt debt offerings.

    Stradling

    Associate December 2001 - August 2004

    Drafted and negotiated complex agreements and securities law related documentation for public and private tax-exempt debt offerings.

    Cooley LLP

    Associate October 2000 - September 2001

    Represented emerging growth companies in venture financings and M&A. Advised clients on various issues relating to corporate and securities laws.

    Cooley

    Associate October 2000 - September 2001

    Represented emerging growth companies in venture financings and M&A.

    Education


    Artificial Intelligence Institute

    Graduated in 2023


    University Of California At Berkeley School Of Law

    J.D.Graduated in 2000


    University Of California At Berkeley

    A.B.Graduated in 1997