San Francisco, California
Senior Attorney: Commercial, Marketing, and Trademark law, March 2019 to Present
• Draft and negotiate vendor, SaaS, cloud, MSA, SOW, PO, IP license, partnership, collaboration, profit share, co-branding, NDA, influencer, sponsorship, promotion, personal release, marketing, medical support, and donation agreements.
• Negotiate both inbound and outbound sales and vendor agreements.
• Provide guidance on FTC compliance, point-of-sale materials, puffery, claim substantiation, head-to-head advertising campaigns, performance data, sweepstakes and contests, brand safety, unification, CCPA, and data protection/privacy.
• Develop marketing assets, and promotional playbooks, and advise on complex comparative performance claims.
• Lead counsel and project manager for VR hardware point-of-sale materials for the US, EU, and Japan.
• Manage trademark and copyright registrations, resolve disputes globally, and enforce against third-party infringement.

• Served as a trusted advisor on commercial, procurement, marketing, trademark, copyright, competitive intelligence, and domain name issues for business groups so that they could take smart risks and launch competitive products.
• Negotiated key B2B vendor and sales agreements, including, MSA, SOW, SaaS, IP license, and partnership agreements.
• Litigated TTAB administrative proceedings and UDRP actions, and drafted DMCA notice and take-down letters.
• Provided actionable legal advice related to the sale and marketing of consumer products, including consumer-facing point-of-sale materials, domain names, IP enforcement, and unfair competition.

• Served as lead commercial and IP Counsel to Carlos by Carlos Santana, Plantronics, Maximum Games, Journey, Spitfire, the Republic of Tea, Pandora, Tiffany, OrganicGirl, HUF, Dr. Martens, and The Grateful Dead.
• Litigated TTAB administrative proceedings and UDRP actions.

• Drafted commercial B2B agreements and counseled clients on marketing campaigns.
• Managed high-value commercial transactions and over 5,000 active trademark and copyright dockets.
• Named Top 10 US representative trademark filer by the World Trademark Review (WTR).