Join the World's Top Legal Talent Network

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,500+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia.  90% of Planet Fitness stores are owned and operated by independent franchisees.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The Associate General Counsel will serve as a trusted advisor and business partner to the company, with a particular focus on marketing, contracts and data/privacy matters. In this role, the Associate GC will work with a variety of business units impacting important business decisions while carrying out the legal department’s mission to contribute to Planet Fitness’ success by I) providing clear, timely, thoughtful, professional and practical legal advice; II) recommending and implementing appropriate policies, practices and procedures to mitigate risk and control costs; III) being effective leaders with a focus on strategy, efficiency and collaboration; and IV) contributing to Planet Fitness’ fun, inclusive, and Judgement-Free culture. 

This is considered a hybrid role with the ability to work in the Hampton, NH office at least three days a week. 

• Assume primary responsibility for advising the business on legal compliance with respect to all facets of the Company’s marketing and promotional activities.
• Assume primary responsibility for consumer protection compliance.
• Assume primary responsibility for data and privacy-related issues.
• Negotiate, draft, review, manage, and advise on a wide variety of contracts including marketing and commercial vendor contracts, complex strategic partnerships, and membership-related agreements.
• Collaborate with business units to mitigate risk and respond to business challenges and opportunities.
• Efficiently and effectively manage outside counsel subject matter experts.
• Conduct legal research, provide advice, and present recommendations on various legal and business issues.
• Draft, review, and update company policies and procedures necessary to ensure compliance with laws and regulations.
• Stay up-to-date and advise stakeholders on relevant industry standards.
• Stay abreast of current and pending changes in law potentially impacting the business.

• Bachelor’s degree and Law degree from accredited institutions, required
• Admission to the bar in one or more states
• 5-8 years of relevant legal experience, including law firm experience
• Experience advising on commercial contracts, required
• Experience advising on consumer privacy and data security issues, preferred
• Ambition to increase legal and business knowledge and skills in areas relevant to the business
• Excellent project management skills
• Strong analytical and problem-solving skills with exceptional business judgment, including the ability to think strategically and give practical advice while balancing business needs with legal risks
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives and Board of Directors
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity
• Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

• Hybrid workplace in our Hampton, NH office
• Volunteer days off
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits
• Generous vacation/holiday pay
• 401(k) Retirement
• Employee Stock Purchase Program
• Childcare reimbursement
• Pet care reimbursement
• Learning and development programs
• Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
• Free Black Card membership and fun exercise incentives
• Company-sponsored social events
• Access to our gym at headquarters, complete with locker rooms and Black Card Spa area
• Delicious, healthy breakfast and lunch options served at our headquarters café

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.